Built from a legacy. Refining the Future of Flooring.

The original creators of waterproof engineered vinyl flooring.

A room view showing Grassy Mountain Oak as the flooring used.
A room view showing Pleasant Oak as the flooring used.
A room view showing Tallulah Oak as the flooring used.
Flat lay image of various wood floor samples.

Our innovations

  • 01 Attainable Luxury

    We’re making it possible to purchase floors responsibly without sacrificing quality, style, or budget.

  • 02 Valued partnerships

    We believe in building relationships with our partners, meeting customers where they are online and keeping retailer profitability in our focus.

  • 03 Design-oriented flooring

    We believe that designing the spaces in your home starts from the floor up. We’re going beyond our lifetime warranties and durable features and thoughtfully curating each collection to elevate your style.

Launching Soon

The Founders

Proudly made in the U.S.A.

Collection notes

12 beautiful styles made in Northwest Georgia. Each oak and hickory attribute brings a traditional feel into every space with influences from our national forests.

Made in the USA
Plank side

7x48" planks

Waterproof

100% waterproof

Plank thickness

5mm (3/16") thick

Greenguard certified

Greenguard Gold Certified

Wear layer thickness

.5mm (20mil) wear layer

Guarantee

Limited lifetime warranty

Backing

Pre-attached comfort backing

Launching Soon

The Classics

Elevating any space

Collection notes

6 classic styles designed to elevate any space, no matter the current trend. Featuring a high performance construction built to endure.

Plank side

7x48" planks

Waterproof

100% waterproof

Plank thickness

5mm (3/16") thick

Greenguard certified

Greenguard Gold Certified

Wear layer thickness

.5mm (20mil) wear layer

Guarantee

Limited lifetime warranty

Backing

Natural cork comfort backing

Launching Soon

The Reserve

An Exclusive Collection for the National Floorcovering Alliance.

Collection notes

A Lasting Luxury Collection of premium waterproof engineered flooring, spanning multiple price points and design styles to perfectly emulate the finest hardwoods.

Plank side

Extra Long & Wide Planks

Waterproof

100% waterproof

Plank thickness

10-15mm thickness

Greenguard certified

Greenguard Gold Certified

Wear layer thickness

Scratch resistant wear layer

Guarantee

Limited lifetime warranty

Backing

High Density Natural Cork Backing

Contact us

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